The Pandoteira project organized an educational workshop on “Sustainable business planning and environmentally friendly marketing in Natura 2000 protected areas”. The workshop took place on June 15th, 2024, at Ayios Theodoros (Larnaca). This is the first in a series of free workshops to be organized within the framework of the Pandoteira project.
Two of our project partners, Terra Cypria and Frederick University, joined forces in order to offer participants the basic knowledge to design and promote their own environmentally friendly business, operating within or in close proximity to Natura 2000 protected areas. Terra Cypria handled the organization and promotion of the workshop, whereas Frederick University, with Dr Athanasia Tzortzi, offered the free training.
During the workshop, participants were able to explore methods for integrating a green perspective in marketing. They also examined how they can develop business plans that promote their products and services, but also relate to the values of sustainable development and environmental protection.
The workshop’s main aim was to equip participants with knowledge they can apply to start a business or strengthen their competitiveness within the framework of their current business activities. Moreover, participants were able to learn the basic marketing principles and apply practical tools to create strategic marketing plans. In this context, emphasis was given to the need to integrate environmental awareness at every stage of the marketing planning.
Lastly, through a fruitful discussion, workshop participants also had the opportunity to raise questions about issues and challenges they are facing in their specific field. This led to some practical take-away suggestions to help them tackle these challenges.
More free workshops will follow, so stay tuned!
To find out more about the Pandoteira project click here.
